THE POWER RELATION AND REPRODUCTION OF RELIGIOUS MEANING IN ISLAMIC COMMERCIALS DURING RAMADHAN

Authors

  • Nurus Shalihin Lecturer of Faculty of Syari'ah IAIN Imam Bonjol Padang, Jln. Mahmud Yunus No 1 Lubuk Lintah Padang, Sumbar. Kode Pos 25153 , Lecturer of Faculty of Syari'ah IAIN Imam Bonjol Padang, Jln. Mahmud Yunus No 1 Lubuk Lintah Padang, Sumbar. Kode Pos 25153

DOI:

https://doi.org/10.47655/dialog.v39i2.104

Abstract

This paper discusses the phenomena of commericals which used Islamic symbols during Ramadhan. The focus of this paper is investigating how the meaning construction occurred in these commercials. The meaning construction mechanism in this study involves: (1) what symbols the commercials use to represent Islam, (2) the relation between Islamic symbols and the marketed products, (3) the situation or context in which the symbols were represented in the commercials, (4) what messages these commercials would like to deliver through Islamic symbols. 

KEY WORDS:
Power relation, meaning production, religiosity, Islamic commercials, consumerism

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Published

2016-12-31

Issue

Vol. 39 No. 2 (2016): DIALOG

Section

Articles

How to Cite

THE POWER RELATION AND REPRODUCTION OF RELIGIOUS MEANING IN ISLAMIC COMMERCIALS DURING RAMADHAN. (2016). Dialog, 39(2), 193-208. https://doi.org/10.47655/dialog.v39i2.104